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March 31, 2005

Generation M: More Multi-tasking Media

Young people are spending more time using computers, the Internet, and video games without reducing the time they spend with television, print, and music. Young people are able to fill increasing amounts of media content into the same amount of time each day because of "media multi-tasking," e.g. going online while watching television, according to the study. (Source)

This from a new study released earlier this month by the Kaiser Family Foundation, Generation M: Media in the Lives of 8-18 Year-olds.
One area of concern raised by the study is that children's bedrooms are increasingly becoming "multi-media centers." Two-thirds of all 8-18 year olds have a television in their bedroom, and 49 percent have a video game player there. Fifty-four percent have a VCR or DVD player; 37 percent have cable or satellite television; 31 percent have a computer; and 20 percent have Internet access in their bedroom. The study shows that youth with a television in their bedroom spend almost 1 ½ hours more in a typical day watching television than those without a set in their room.

The study also finds that a majority of all 8-18 year olds say their parents have no rules about television watching. Forty-six percent indicated they do have rules, but only 20 percent say their parents enforce the rules "most" of the time.

Now if Gen M could do all of this and communicate with other human beings at the same time, we'd be getting somewhere.

Posted by Jim at March 31, 2005 08:12 AM

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I do all this and communicate with humans beings!

Posted by: Jimmy at April 6, 2006 08:45 AM

Good point though.

Posted by: Jimmy at April 6, 2006 08:46 AM